Apple App Store publishing process

Once you have build your app, you must be eager to see it live on the app store. But the process is not so simple especially for the Apple App Store. It might be interesting to know that Apple review each the app manually before publishing it to the App Store, unlike Google Play Store which depends upon user reviews for the quality of the apps.

Here’s what Apple says on their app review information page:

“App Review: We review all apps submitted to the App Store and Mac App Store to ensure they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these guidelines and resources.”

From our experience, this process takes up from 7 to 14 days usually. The approval process may take more time during holiday season.

Lot of people ask us “What if my app is rejected?”
Well, we take utmost care of your app and follow all the guidelines set by Apple before we submit your app. If there was something, we would have already contacted you before submitting your app. If still it gets rejected, there is nothing to worry, our staff will get in touch with you, to discuss the reason and the step needed to get it approved.

Still have questions, open a support ticket and we will get in touch with you.

Complete guidelines from Apple are available here:
Apple App Store Review Guidelines